How Should You Promote Your House to Buyers?

by Marsha Bell 04/07/2019

Promoting a house to potential buyers sometimes can be difficult. Fortunately, there are lots of things that you can do to stir up interest in your residence.

Now, let's take a look at three tips to help you promote your residence to buyers.

1. Upgrade Your Home's Curb Appeal

Amazing curb appeal is essential, particularly for a seller who wants to differentiate his or her house from other available residences. If your house boasts outstanding curb appeal, it is likely to make a positive first impression on buyers. And as a result, buyers may be more likely to request showings to view your home in comparison to other available houses in your city or town.

To upgrade your house's curb appeal, you should mow the lawn, trim the hedges and remove dirt and debris from exterior walkways. Also, devote time and resources to repair any damaged home siding.

If you require assistance with home exterior enhancements, you can reach out to local contractors as well. In fact, these professionals can help you transform your home's exterior from drab to fab in no time at all.

2. Create an Engaging Home Listing

An engaging home listing makes it easy for buyers to learn about your home. It is clear and concise, and as such, enables buyers to determine if your home matches their expectations.

To craft an engaging home listing, it often helps to make a list of your home's features. If you include relevant information about your house in your listing, you can teach buyers about your residence.

In addition, you may want to include high-resolution images of your home in your listing. With high-resolution images, you can show off the true beauty of your house to potential buyers.

3. Use Social Media to Your Advantage

If you create a home listing, you can share this listing on Facebook, Twitter and other social networks. By doing so, you can make it simple for buyers to learn about your residence.

Don't forget to share your home listing with family members and friends as well. If loved ones can access your home listing, they can share it with others and help you promote your residence to as many potential buyers as possible.

For a seller who is worried about generating interest in his or her home, you may want to hire a real estate agent. If you employ a real estate agent, you can receive expert assistance as you navigate the house selling cycle.

A real estate agent understands what it takes to promote a house to buyers in any housing market, at any time. He or she will develop an in-depth plan to showcase your residence to prospective buyers. Plus, a real estate agent will help you analyze any offers to purchase your home and ensure you can optimize your house sale earnings.

Use the aforementioned tips, and you can promote your residence to potential buyers and speed up the home selling journey.

About the Author
Author

Marsha Bell

Real Estate is a relationship business. Although we negotiate and market homes, we are in the business of helping people through transitions in their lives (getting married, having babies, empty nesting, investing for family reasons) and for someone to invite us into that process is an honor and requires trust in us and our skill set.

I have been a resident of Marin for over 35 years. I raised my family, devoted time to volunteering at my children’s schools, kept an eye on local politics as they affected education and the quality of life in the region, and acquired an understanding of the cities and neighborhoods of the county.

I honed my skills as an event manager, through 18 years producing an annual gala raising funds for Okizu, which provides a camp for kids with cancer and their families. Overseeing details too numerous to count, my efforts raised over six million dollars with elaborate and creatively themed events. My real estate clients can be certain I will provide the same creativity and attention to detail on their behalf. My organization skills and sensitivity were also needed while serving as the project manager for the state of CA in a pilot program connecting low-income youth to pathways to jobs in the energy industry. Through my own efforts to downsize as my children left the nest, I can be a great help to others hoping to do the same – assisting them not only in finding a new home, but also with the difficult task of shrinking the volume of their possessions – all accomplished with a sympathetic understanding of the emotional aspect of this change. I also hold an SRES designation, taking this a step further with the needs and concerns of seniors.

Whether you’re looking to buy or sell in the Bay Area, I will assist you with every phase of the process. I listen and focus on what my client’s real estate needs are and make certain I exceed their expectations. I have a passion for my real estate career and I love what I do. My success is because of determination, focus and attention to details.

Authenticity, passion, professionalism — these three things show our humanity and build trust.

I look forward to assisting you through your transitions.